Colour is a vital element of Imperial’s brand. It helps us stand out and maintain unity when balanced with strong photography and consistant typography. The palette is an extension of who we are and the vibrant community we inhabit. Colour is a fundamental part of our visual language.

Our colour palette features a series of striking, vivid colours inspired by the bold architecture and forward thinking atmosphere of Imperial.

The colour palette has been split into a series of mini palettes which complement individual logos. These are outlined below. These colours should be matched accurately to ensure they are applied consistently.

For information on our colour palette, please download our Brand Guidelines 2016 (pdf), or see below.

Colour accordion

Core colours

The consistent colour running through all College communications are the Imperial Blues. It is critical in maintaining consistency. These colours are supported by a range of neutral tints.

core colours


Supporting colours - cool

The supporting colours offer a range of options to enhance communications, create impact, and develop interest.

NOTE: The colours are intended to be used at their full intensity and should never be tinted or altered.

Supporting colours - warm

NOTE: The colours are intended to be used at their full intensity and should never be tinted or altered.






Website colour themes

Imperial’s website content management system provides the option to customise your section of the Imperial website with a colour theme.

Each of these ‘custom themes’ is made up of a maximum of four colours. These are defined as ‘Primary’, ‘Secondary A’, ‘Tertiary’ and ‘Accent’. The colours are applied automatically to the content.

The colour combinations are provided here in case you wish to match your print publication or other offline product with your website’s colour theme.

web colours



The colour contrast between font colour and background colour, both on the web and in print, can impact on legibility, especially for those with a visual impairment. When designing your publication or other materials, ensure text is legible against the background and avoid having text run over images. See our accessbility guide for more details on designing for accessbility. If you have any queries about colour choice, contact